Lesson Purpose
This lesson sets the stage. It introduces trainees to business development (BD) at RSS in a way that inspires them, shows why it matters to their role, and motivates them to take the training seriously. It’s not about technical detail — it’s about storytelling, vision, and connection.
1. What is Business Development?
Business development at RSS is about opening doors — to clients, contracts, and opportunities.
- Imagine a guard working the AKA Sorority Leadership Forum: that post only exists because someone at RSS built the relationship, gained trust, and proved the company could deliver.
- Or picture a recruiter filling dozens of shifts for an Amazon event in Los Angeles: those hours of work were possible because RSS was invited to the table and won the contract.
Every guard placed, every supervisor hired, every event staffed starts with business development.
2. Why Does It Matter for RSS Trainees?
RSS isn’t trying to just survive — it’s aiming to grow and compete with bigger firms.
Your role — whether in recruiting or business outreach — connects directly to that vision. You’re not just filling seats; you’re fueling growth.
3. RSS’s Hybrid Advantage
Unlike many firms, RSS trains its people to think beyond their title.
- Recruiters here learn to see how staffing supports the bigger client picture.
- BD associates learn why strong recruiting makes or breaks a deal.
This cross-training is what makes RSS different: it builds professionals who understand the whole machine, not just their cog.
4. Case Story: How Business Development Created Opportunity
When RSS was being considered for the Amazon contract:
- The client’s first concern wasn’t “Can you send 60 guards?” — it was “Can you handle a complex event under pressure?”
- RSS leadership pitched confidence, compliance, and strong recruiting pipelines.
- Because the team could deliver, Amazon gave RSS the shot.
That opportunity created work for guards, recruiters, supervisors, and support staff. Without BD, none of it would have happened.
5. Key Takeaway
Business development is the engine that drives RSS forward.
Recruiting and BD aren’t two separate worlds — they’re connected gears.
- Without BD, there’s no demand for guards.
- Without strong recruiting, there’s no way to fulfill contracts BD wins.
- Without both, RSS can’t grow.
Activity (Short Reflection Prompt)
Think of a time when an opportunity opened up for you — a job, a school program, or even a personal project. How did someone’s relationship, pitch, or ability to ‘open the door’ make that possible? How does that connect to what you see here at RSS?