Learning Objectives
By the end of this lesson, trainees will be able to:
- Understand how business development (BD) and recruiting are interconnected.
- Recognize how their recruiting activities directly support RSS’s ability to win contracts.
- Apply BD awareness to sourcing, screening, and presenting candidates.
1. Recruiting is More Than Filling Positions
At RSS, recruiters are not just filling empty slots. Every candidate sourced:
- Impacts contract fulfillment – Clients expect RSS to provide the right number and type of guards, on time.
- Builds reputation – Professional, reliable guards keep clients satisfied and lead to repeat business.
- Supports growth goals – Recruiting the right people enables RSS to take on bigger clients and contracts.
Example: If a recruiter doesn’t source enough qualified guards for a large-scale event, RSS risks losing credibility and future contracts.
2. The Business Development Connection
Even though recruiters aren’t the ones pitching or closing deals, their work:
- Makes BD possible – Without a ready pool of vetted guards, RSS cannot bid on or confidently accept new contracts.
- Strengthens pitches – When recruiters maintain talent pipelines, BD associates can promise faster, more reliable staffing in proposals.
- Increases client trust – Showing clients that RSS has proactive recruiting systems makes RSS stand out from competitors.
3. What BD Skills Look Like in Recruiting
Recruiters can apply BD skills by:
- Thinking like the client – “What kind of guards would this client need?”
- Building relationships – Treating candidates professionally so they speak positively about RSS (word-of-mouth matters).
- Anticipating needs – Recruiting for roles RSS doesn’t have open yet, but may need soon (example: construction security).
- Communicating value – Understanding RSS’s strengths and being able to explain them to potential hires and referrers.
4. Case Examples
Case Example 1: Construction Security Expansion
- BD Goal: Bid on state/federal construction security contracts.
- Recruiting Need: Guards with OSHA training and experience in long-term site coverage.
- Connection: Recruiters who are aware of BD goals can proactively source this talent, making RSS more competitive in proposals.
Case Example 2: Hospitality & Event Security
- BD Goal: Secure long-term contracts with hotel chains and convention centers.
- Recruiting Need: Guards with customer service training, crowd management skills, and flexible scheduling for evenings/weekends.
- Connection: If recruiters prioritize candidates who have both security credentials and hospitality experience, RSS can confidently pitch itself as a “white-glove” security partner for premium venues.
Case Example 3: Technology Sector & Data Centers
- BD Goal: Expand into the tech industry security, particularly data centers and corporate campuses.
- Recruiting Need: Guards with tech awareness, experience in high-security clearance environments, and comfort with surveillance technology.
- Connection: By sourcing and screening candidates with tech-friendly skill sets, recruiters ensure RSS can meet the strict compliance and professionalism expectations of tech clients.
Case Example 4: Government & Federal Contracts
- BD Goal: Qualify for federal bids that require cleared or veteran security personnel.
- Recruiting Need: Guards with military or federal background, security clearances, and ability to pass extensive vetting.
- Connection: If recruiters proactively identify and maintain a pipeline of veteran candidates, RSS can stand out in government RFPs as “deployment-ready,” which strengthens its competitive position.
Case Example 5: Construction & Infrastructure Projects
- BD Goal: Win contracts for securing large-scale construction sites and infrastructure projects (bridges, transit hubs, airports).
- Recruiting Need: Guards with OSHA safety training, experience working in high-risk environments, and the ability to adapt to rotating shift schedules.
- Connection: By sourcing candidates with construction-site experience, recruiters position RSS as a security partner that understands compliance and safety — a key selling point when bidding on construction RFPs.
Case Example 6: Retail & Loss Prevention
- BD Goal: Expand into retail security contracts with big-box stores and shopping centers.
- Recruiting Need: Guards with strong observation skills, customer interaction experience, and prior loss prevention or asset protection training.
- Connection: Recruiters who prioritize candidates with retail security experience make it easier for BD staff to promise quick deployment and proven theft-reduction strategies, helping RSS stand out against competitors.
Activity – Reflection Exercise
Next, you will be given a reflection prompt that will help you focus on your role in recruiting quality talent and developing business opportunities. Take the time to consider what you have learned so far and then provide your response in the space provided.